USA: Henry R. Luce (1898-1967), American magazine magnate, Idlewild Airport, 1954

Henry Robinson Luce (April 3, 1898 – February 28, 1967), an American magazine magnate, was called 'the most influential private citizen in the America of his day'. He launched and closely supervised a stable of magazines that transformed journalism and the reading habits of upscale Americans.

Time summarized and interpreted the week's news; Life was a picture magazine of politics, culture, and society that dominated American visual perceptions in the era before television; Fortune explored in depth the economy and the world of business, introducing to executives avant-garde ideas such as Keynesianism; and Sports Illustrated which probed beneath the surface of the game to explore the motivations and strategies of the teams and key players.

Add in his radio projects and newsreels, and Luce created the first multimedia corporation. Luce was born in China to missionary parents. Luce envisaged that the United States would achieve world hegemony, and, in 1941, he declared the 20th century would be the 'American Century'.

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Supplier: CPA Media Co. Ltd.

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