Germany: Poster advertisement for Riquet chocolate products, Ludwig Hohlwein (1874-1949), c. 1925
Ludwig Hohlwein (born 27 July 1874 in Wiesbaden - died 15 September 1949 in Berchtesgaden) was a German poster artist. He was trained and practiced as an architect until 1906, when he switched to poster design.
Hohlwein's adaptations of photographic images was based on a deep and intuitive understanding of graphical principles. His creative use of color and architectural compositions dispels any suggestion that he uses photos as a substitute for creative design.
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