Germany: Poster advertisement for Hackerbrau Beer, Ludwig Hohlwein (1874-1949), c. 1930

Ludwig Hohlwein (born 27 July 1874 in Wiesbaden - died 15 September 1949 in Berchtesgaden) was a German poster artist. He was trained and practiced as an architect until 1906, when he switched to poster design.

Hohlwein's adaptations of photographic images was based on a deep and intuitive understanding of graphical principles. His creative use of color and architectural compositions dispels any suggestion that he uses photos as a substitute for creative design.

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Supplier: CPA Media Co. Ltd.

Credit:

Pictures From History