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USA: Advertisement for 'Murad' brand Turkish cigarettes featuring Orientalist themes, Sosterios Anargyros, New York, c. 1915

USA: Advertisement for 'Murad' brand Turkish cigarettes featuring Orientalist themes, Sosterios Anargyros, New York, c. 1915

In the early 1900s, manufactures of Turkish and Egyptian cigarettes tripled their sales and became major competitors to leading brands. The New York-based Greek tobacconist Soterios Anargyros produced hand-rolled Murad cigarettes, made of pure Turkish tobacco.

Many of the Murad advertisements others incorporated Orientalist motifs or models dressed in Middle Eastern dress.

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