China: Communist role model Lei Feng reading Chairman Mao, c. 1963

Lei Feng (18 December 1940 – 15 August 1962) was a soldier of the Chinese army in Communist legend. After his death, Lei was characterized as a selfless and modest person devoted to the Communist Party, Mao Zedong, and the people of China.

In 1963, he became the subject of a nationwide posthumous propaganda campaign, 'Follow the examples of Comrade Lei Feng'. Lei was portrayed as a model citizen, and the masses were encouraged to emulate his selflessness, modesty, and devotion to Mao.

After Mao's death, Lei Feng remained a cultural icon representing earnestness and service. His name entered daily speech and his imagery appeared on T-shirts and memorabilia.

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