Japan: Advertising poster for Shiseido Cosmetics store featuring 'moga' or 'modern girls', Tokyo, 1920s

Shiseido is a Japanese hair care and cosmetics producer. It is one of the oldest cosmetics companies in the world.

Founded in 1872, it celebrated its 140th anniversary in 2012. It is the largest cosmetic firm in Japan and the fourth largest cosmetics company in the world.

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Pictures From History