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Henry Robinson Luce (April 3, 1898 – February 28, 1967), an American magazine magnate, was called 'the most influential private citizen in the America of his day'. He launched and closely supervised a stable of magazines that transformed journalism and the reading habits of upscale Americans.<br/><br/><i>Time</i> summarized and interpreted the week's news; <i>Life</i> was a picture magazine of politics, culture, and society that dominated American visual perceptions in the era before television; <i>Fortune</i> explored in depth the economy and the world of business, introducing to executives avant-garde ideas such as Keynesianism; and <i>Sports Illustrated</i> which probed beneath the surface of the game to explore the motivations and strategies of the teams and key players.<br/><br/> Add in his radio projects and newsreels, and Luce created the first multimedia corporation. Luce was born in China to missionary parents. Luce envisaged that the United States would achieve world hegemony, and, in 1941, he declared the 20th century would be the 'American Century'.