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Modern girls ('modan gaaru', also shortened to 'moga') were Japanese women who followed Westernized fashions and lifestyles in the 1920s. These moga were Japan's equivalent of America's flappers, India's kallege ladki, Germany's neue Frauen, France's garconnes, or China's modeng xiaojie.<br/><br/> The period was characterized by the emergence of working class young women with access to money and consumer goods. Modern girls were depicted as living in the cities, being financially and emotionally independent and choosing their own suitors.
Modern girls ('modan gaaru', also shortened to 'moga') were Japanese women who followed Westernized fashions and lifestyles in the 1920s. These moga were Japan's equivalent of America's flappers, India's kallege ladki, Germany's neue Frauen, France's garconnes, or China's modeng xiaojie.<br/><br/> The period was characterized by the emergence of working class young women with access to money and consumer goods. Modern girls were depicted as living in the cities, being financially and emotionally independent and choosing their own suitors.
Yamamoto Shoun (December 30, 1870 - May 10, 1965), who was also known as Matsutani Shoun, was a Japanese print designer, painter, and illustrator. He was born in Kochi into a family of retainers of the Shogun and was given the name Mosaburo. As a teenager, he studied Kano school painting with Yanagimoto Doso and Kawada Shoryu. At about age 17, he moved to Tokyo, where he studied Nanga painting with Taki Katei. At 20 years of age, he was employed as an illustrator for Fugoku Gaho, a pictorial magazine dealing with the sights in and around Tokyo. In his latter career, Shoun primarily produced paintings. He died in 1965, at the age of 96.<br/><br/> In addition to his magazine illustrations, Shoun is best known for his woodblock prints of <i>bijin</i> or 'beautiful women', especially <i>imasugata</i> a kind of precursor to the 'moderngirls / moga' movement of the 1920s and 1930s. Shoun is considered a bridge between the ukiyo-e and shin hanga schools. His career spans the Meiji (1868-1912), Taisho (1912-1926) and Showa (1926-1989) periods.
Yamamoto Shoun (December 30, 1870 - May 10, 1965), who was also known as Matsutani Shoun, was a Japanese print designer, painter, and illustrator. He was born in Kochi into a family of retainers of the Shogun and was given the name Mosaburo. As a teenager, he studied Kano school painting with Yanagimoto Doso and Kawada Shoryu. At about age 17, he moved to Tokyo, where he studied Nanga painting with Taki Katei. At 20 years of age, he was employed as an illustrator for Fugoku Gaho, a pictorial magazine dealing with the sights in and around Tokyo. In his latter career, Shoun primarily produced paintings. He died in 1965, at the age of 96.<br/><br/> In addition to his magazine illustrations, Shoun is best known for his woodblock prints of <i>bijin</i> or 'beautiful women', especially <i>imasugata</i> a kind of precursor to the 'moderngirls / moga' movement of the 1920s and 1930s. Shoun is considered a bridge between the ukiyo-e and shin hanga schools. His career spans the Meiji (1868-1912), Taisho (1912-1926) and Showa (1926-1989) periods.
Modern girls ('modan gaaru', also shortened to 'moga') were Japanese women who followed Westernized fashions and lifestyles in the 1920s. These moga were Japan's equivalent of America's flappers, India's kallege ladki, Germany's neue Frauen, France's garconnes, or China's modeng xiaojie.<br/><br/> The period was characterized by the emergence of working class young women with access to money and consumer goods. Modern girls were depicted as living in the cities, being financially and emotionally independent and choosing their own suitors.
Modern girls ('modan gaaru', also shortened to 'moga') were Japanese women who followed Westernized fashions and lifestyles in the 1920s. These moga were Japan's equivalent of America's flappers, India's kallege ladki, Germany's neue Frauen, France's garconnes, or China's modeng xiaojie.<br/><br/> The period was characterized by the emergence of working class young women with access to money and consumer goods. Modern girls were depicted as living in the cities, being financially and emotionally independent and choosing their own suitors.
Yamamoto Shoun (December 30, 1870 - May 10, 1965), who was also known as Matsutani Shoun, was a Japanese print designer, painter, and illustrator. He was born in Kochi into a family of retainers of the Shogun and was given the name Mosaburo. As a teenager, he studied Kano school painting with Yanagimoto Doso and Kawada Shoryu. At about age 17, he moved to Tokyo, where he studied Nanga painting with Taki Katei. At 20 years of age, he was employed as an illustrator for Fugoku Gaho, a pictorial magazine dealing with the sights in and around Tokyo. In his latter career, Shoun primarily produced paintings. He died in 1965, at the age of 96.<br/><br/> In addition to his magazine illustrations, Shoun is best known for his woodblock prints of <i>bijin</i> or 'beautiful women', especially <i>imasugata</i> a kind of precursor to the 'moderngirls / moga' movement of the 1920s and 1930s. Shoun is considered a bridge between the ukiyo-e and shin hanga schools. His career spans the Meiji (1868-1912), Taisho (1912-1926) and Showa (1926-1989) periods.
Yamamoto Shoun (December 30, 1870 - May 10, 1965), who was also known as Matsutani Shoun, was a Japanese print designer, painter, and illustrator. He was born in Kochi into a family of retainers of the Shogun and was given the name Mosaburo. As a teenager, he studied Kano school painting with Yanagimoto Doso and Kawada Shoryu. At about age 17, he moved to Tokyo, where he studied Nanga painting with Taki Katei. At 20 years of age, he was employed as an illustrator for Fugoku Gaho, a pictorial magazine dealing with the sights in and around Tokyo. In his latter career, Shoun primarily produced paintings. He died in 1965, at the age of 96.<br/><br/> In addition to his magazine illustrations, Shoun is best known for his woodblock prints of <i>bijin</i> or 'beautiful women', especially <i>imasugata</i> a kind of precursor to the 'moderngirls / moga' movement of the 1920s and 1930s. Shoun is considered a bridge between the ukiyo-e and shin hanga schools. His career spans the Meiji (1868-1912), Taisho (1912-1926) and Showa (1926-1989) periods.
Modern girls ('modan gaaru', also shortened to 'moga') were Japanese women who followed Westernized fashions and lifestyles in the 1920s. These moga were Japan's equivalent of America's flappers, India's kallege ladki, Germany's neue Frauen, France's garconnes, or China's modeng xiaojie.<br/><br/> The period was characterized by the emergence of working class young women with access to money and consumer goods. Modern girls were depicted as living in the cities, being financially and emotionally independent and choosing their own suitors.
Modern girls ('modan gaaru', also shortened to 'moga') were Japanese women who followed Westernized fashions and lifestyles in the 1920s. These moga were Japan's equivalent of America's flappers, India's kallege ladki, Germany's neue Frauen, France's garconnes, or China's modeng xiaojie.<br/><br/> The period was characterized by the emergence of working class young women with access to money and consumer goods. Modern girls were depicted as living in the cities, being financially and emotionally independent and choosing their own suitors.
Flappers were a generation of young Western women in the 1920s who wore short skirts, bobbed their hair, listened to jazz, and flaunted their disdain for what was then considered acceptable behavior.<br/><br/> Flappers were seen as brash for wearing excessive makeup, drinking, treating sex in a casual manner, smoking, driving automobiles, and otherwise flouting social and sexual norms. Flappers had their origins in the liberal period of the Roaring Twenties, the social, political turbulence and increased transatlantic cultural exchange that followed the end of World War I, as well as the export of American jazz culture to Europe.
Yamamoto Shoun (December 30, 1870 - May 10, 1965), who was also known as Matsutani Shoun, was a Japanese print designer, painter, and illustrator. He was born in Kochi into a family of retainers of the Shogun and was given the name Mosaburo. As a teenager, he studied Kano school painting with Yanagimoto Doso and Kawada Shoryu. At about age 17, he moved to Tokyo, where he studied Nanga painting with Taki Katei. At 20 years of age, he was employed as an illustrator for Fugoku Gaho, a pictorial magazine dealing with the sights in and around Tokyo. In his latter career, Shoun primarily produced paintings. He died in 1965, at the age of 96.<br/><br/> In addition to his magazine illustrations, Shoun is best known for his woodblock prints of <i>bijin</i> or 'beautiful women', especially <i>imasugata</i> a kind of precursor to the 'moderngirls / moga' movement of the 1920s and 1930s. Shoun is considered a bridge between the ukiyo-e and shin hanga schools. His career spans the Meiji (1868-1912), Taisho (1912-1926) and Showa (1926-1989) periods.
Modern girls ('modan gaaru', also shortened to 'moga') were Japanese women who followed Westernized fashions and lifestyles in the 1920s. These moga were Japan's equivalent of America's flappers, India's kallege ladki, Germany's neue Frauen, France's garconnes, or China's modeng xiaojie.<br/><br/> The period was characterized by the emergence of working class young women with access to money and consumer goods. Modern girls were depicted as living in the cities, being financially and emotionally independent and choosing their own suitors.
Modern girls ('modan gaaru', also shortened to 'moga') were Japanese women who followed Westernized fashions and lifestyles in the 1920s. These moga were Japan's equivalent of America's flappers, India's kallege ladki, Germany's neue Frauen, France's garconnes, or China's modeng xiaojie.<br/><br/> The period was characterized by the emergence of working class young women with access to money and consumer goods. Modern girls were depicted as living in the cities, being financially and emotionally independent and choosing their own suitors.
Modern girls ('modan gaaru', also shortened to 'moga') were Japanese women who followed Westernized fashions and lifestyles in the 1920s. These moga were Japan's equivalent of America's flappers, India's kallege ladki, Germany's neue Frauen, France's garçonnes, or China's modeng xiaojie.<br/><br/> The period was characterized by the emergence of working class young women with access to money and consumer goods. Modern girls were depicted as living in the cities, being financially and emotionally independent and choosing their own suitors.
Yamamoto Shoun (December 30, 1870 - May 10, 1965), who was also known as Matsutani Shoun, was a Japanese print designer, painter, and illustrator. He was born in Kochi into a family of retainers of the Shogun and was given the name Mosaburo. As a teenager, he studied Kano school painting with Yanagimoto Doso and Kawada Shoryu. At about age 17, he moved to Tokyo, where he studied Nanga painting with Taki Katei. At 20 years of age, he was employed as an illustrator for Fugoku Gaho, a pictorial magazine dealing with the sights in and around Tokyo. In his latter career, Shoun primarily produced paintings. He died in 1965, at the age of 96.<br/><br/> In addition to his magazine illustrations, Shoun is best known for his woodblock prints of <i>bijin</i> or 'beautiful women', especially <i>imasugata</i> a kind of precursor to the 'moderngirls / moga' movement of the 1920s and 1930s. Shoun is considered a bridge between the ukiyo-e and shin hanga schools. His career spans the Meiji (1868-1912), Taisho (1912-1926) and Showa (1926-1989) periods.
Yamamoto Shoun (December 30, 1870 - May 10, 1965), who was also known as Matsutani Shoun, was a Japanese print designer, painter, and illustrator. He was born in Kochi into a family of retainers of the Shogun and was given the name Mosaburo. As a teenager, he studied Kano school painting with Yanagimoto Doso and Kawada Shoryu. At about age 17, he moved to Tokyo, where he studied Nanga painting with Taki Katei. At 20 years of age, he was employed as an illustrator for Fugoku Gaho, a pictorial magazine dealing with the sights in and around Tokyo. In his latter career, Shoun primarily produced paintings. He died in 1965, at the age of 96.<br/><br/> In addition to his magazine illustrations, Shoun is best known for his woodblock prints of <i>bijin</i> or 'beautiful women', especially <i>imasugata</i> a kind of precursor to the 'moderngirls / moga' movement of the 1920s and 1930s. Shoun is considered a bridge between the ukiyo-e and shin hanga schools. His career spans the Meiji (1868-1912), Taisho (1912-1926) and Showa (1926-1989) periods.
Modern girls ('modan gaaru', also shortened to 'moga') were Japanese women who followed Westernized fashions and lifestyles in the 1920s. These moga were Japan's equivalent of America's flappers, India's kallege ladki, Germany's neue Frauen, France's garconnes, or China's modeng xiaojie.<br/><br/> The period was characterized by the emergence of working class young women with access to money and consumer goods. Modern girls were depicted as living in the cities, being financially and emotionally independent and choosing their own suitors.
Full-length illustration of a fashionably dressed flapper standing with one hand on her hip and a cigarette in the other hand.<br/><br/> Flappers were a generation of young Western women in the 1920s who wore short skirts, bobbed their hair, listened to jazz, and flaunted their disdain for what was then considered acceptable behavior.<br/><br/> Flappers were seen as brash for wearing excessive makeup, drinking, treating sex in a casual manner, smoking, driving automobiles, and otherwise flouting social and sexual norms. Flappers had their origins in the liberal period of the Roaring Twenties, the social, political turbulence and increased transatlantic cultural exchange that followed the end of World War I, as well as the export of American jazz culture to Europe.
Yamamoto Shoun (December 30, 1870 - May 10, 1965), who was also known as Matsutani Shoun, was a Japanese print designer, painter, and illustrator. He was born in Kochi into a family of retainers of the Shogun and was given the name Mosaburo. As a teenager, he studied Kano school painting with Yanagimoto Doso and Kawada Shoryu. At about age 17, he moved to Tokyo, where he studied Nanga painting with Taki Katei. At 20 years of age, he was employed as an illustrator for Fugoku Gaho, a pictorial magazine dealing with the sights in and around Tokyo. In his latter career, Shoun primarily produced paintings. He died in 1965, at the age of 96.<br/><br/> In addition to his magazine illustrations, Shoun is best known for his woodblock prints of <i>bijin</i> or 'beautiful women', especially <i>imasugata</i> a kind of precursor to the 'moderngirls / moga' movement of the 1920s and 1930s. Shoun is considered a bridge between the ukiyo-e and shin hanga schools. His career spans the Meiji (1868-1912), Taisho (1912-1926) and Showa (1926-1989) periods.
Modern girls ('modan gaaru', also shortened to 'moga') were Japanese women who followed Westernized fashions and lifestyles in the 1920s. These moga were Japan's equivalent of America's flappers, India's kallege ladki, Germany's neue Frauen, France's garconnes, or China's modeng xiaojie. The period was characterized by the emergence of working class young women with access to money and consumer goods. Modern girls were depicted as living in the cities, being financially and emotionally independent and choosing their own suitors.
Modern girls ('modan gaaru', also shortened to 'moga') were Japanese women who followed Westernized fashions and lifestyles in the 1920s. These moga were Japan's equivalent of America's flappers, India's kallege ladki, Germany's neue Frauen, France's garconnes, or China's modeng xiaojie.<br/><br/> The period was characterized by the emergence of working class young women with access to money and consumer goods. Modern girls were depicted as living in the cities, being financially and emotionally independent and choosing their own suitors.
Modern girls ('modan gaaru', also shortened to 'moga') were Japanese women who followed Westernized fashions and lifestyles in the 1920s. These moga were Japan's equivalent of America's flappers, India's kallege ladki, Germany's neue Frauen, France's garçonnes, or China's modeng xiaojie.<br/><br/> The period was characterized by the emergence of working class young women with access to money and consumer goods. Modern girls were depicted as living in the cities, being financially and emotionally independent and choosing their own suitors.
Yamamoto Shoun (December 30, 1870 - May 10, 1965), who was also known as Matsutani Shoun, was a Japanese print designer, painter, and illustrator. He was born in Kochi into a family of retainers of the Shogun and was given the name Mosaburo. As a teenager, he studied Kano school painting with Yanagimoto Doso and Kawada Shoryu. At about age 17, he moved to Tokyo, where he studied Nanga painting with Taki Katei. At 20 years of age, he was employed as an illustrator for Fugoku Gaho, a pictorial magazine dealing with the sights in and around Tokyo. In his latter career, Shoun primarily produced paintings. He died in 1965, at the age of 96.<br/><br/> In addition to his magazine illustrations, Shoun is best known for his woodblock prints of <i>bijin</i> or 'beautiful women', especially <i>imasugata</i> a kind of precursor to the 'moderngirls / moga' movement of the 1920s and 1930s. Shoun is considered a bridge between the ukiyo-e and shin hanga schools. His career spans the Meiji (1868-1912), Taisho (1912-1926) and Showa (1926-1989) periods.
Yamamoto Shoun (December 30, 1870 - May 10, 1965), who was also known as Matsutani Shoun, was a Japanese print designer, painter, and illustrator. He was born in Kochi into a family of retainers of the Shogun and was given the name Mosaburo. As a teenager, he studied Kano school painting with Yanagimoto Doso and Kawada Shoryu. At about age 17, he moved to Tokyo, where he studied Nanga painting with Taki Katei. At 20 years of age, he was employed as an illustrator for Fugoku Gaho, a pictorial magazine dealing with the sights in and around Tokyo. In his latter career, Shoun primarily produced paintings. He died in 1965, at the age of 96.<br/><br/> In addition to his magazine illustrations, Shoun is best known for his woodblock prints of <i>bijin</i> or 'beautiful women', especially <i>imasugata</i> a kind of precursor to the 'moderngirls / moga' movement of the 1920s and 1930s. Shoun is considered a bridge between the ukiyo-e and shin hanga schools. His career spans the Meiji (1868-1912), Taisho (1912-1926) and Showa (1926-1989) periods.
Modern girls ('modan gaaru', also shortened to 'moga') were Japanese women who followed Westernized fashions and lifestyles in the 1920s. These moga were Japan's equivalent of America's flappers, India's kallege ladki, Germany's neue Frauen, France's garconnes, or China's modeng xiaojie.<br/><br/> The period was characterized by the emergence of working class young women with access to money and consumer goods. Modern girls were depicted as living in the cities, being financially and emotionally independent and choosing their own suitors.
Yamamoto Shoun (December 30, 1870 - May 10, 1965), who was also known as Matsutani Shoun, was a Japanese print designer, painter, and illustrator. He was born in Kochi into a family of retainers of the Shogun and was given the name Mosaburo. As a teenager, he studied Kano school painting with Yanagimoto Doso and Kawada Shoryu. At about age 17, he moved to Tokyo, where he studied Nanga painting with Taki Katei. At 20 years of age, he was employed as an illustrator for Fugoku Gaho, a pictorial magazine dealing with the sights in and around Tokyo. In his latter career, Shoun primarily produced paintings. He died in 1965, at the age of 96.<br/><br/> In addition to his magazine illustrations, Shoun is best known for his woodblock prints of <i>bijin</i> or 'beautiful women', especially <i>imasugata</i> a kind of precursor to the 'moderngirls / <i>moga</i>' movement of the 1920s and 1930s. Shoun is considered a bridge between the <i>ukiyo-e</i> and <i>shin hanga</i> schools. His career spans the Meiji (1868-1912), Taisho (1912-1926) and Showa (1926-1989) periods.
Yamamoto Shoun (December 30, 1870 - May 10, 1965), who was also known as Matsutani Shoun, was a Japanese print designer, painter, and illustrator. He was born in Kochi into a family of retainers of the Shogun and was given the name Mosaburo. As a teenager, he studied Kano school painting with Yanagimoto Doso and Kawada Shoryu. At about age 17, he moved to Tokyo, where he studied Nanga painting with Taki Katei. At 20 years of age, he was employed as an illustrator for Fugoku Gaho, a pictorial magazine dealing with the sights in and around Tokyo. In his latter career, Shoun primarily produced paintings. He died in 1965, at the age of 96.<br/><br/> In addition to his magazine illustrations, Shoun is best known for his woodblock prints of <i>bijin</i> or 'beautiful women', especially <i>imasugata</i> a kind of precursor to the 'moderngirls / moga' movement of the 1920s and 1930s. Shoun is considered a bridge between the ukiyo-e and shin hanga schools. His career spans the Meiji (1868-1912), Taisho (1912-1926) and Showa (1926-1989) periods.
Modern girls ('modan gaaru', also shortened to 'moga') were Japanese women who followed Westernized fashions and lifestyles in the 1920s. These moga were Japan's equivalent of America's flappers, India's kallege ladki, Germany's neue Frauen, France's garconnes, or China's modeng xiaojie. The period was characterized by the emergence of working class young women with access to money and consumer goods. Modern girls were depicted as living in the cities, being financially and emotionally independent and choosing their own suitors.
Modern girls ('modan gaaru', also shortened to 'moga') were Japanese women who followed Westernized fashions and lifestyles in the 1920s. These moga were Japan's equivalent of America's flappers, India's kallege ladki, Germany's neue Frauen, France's garconnes, or China's modeng xiaojie.<br/><br/> The period was characterized by the emergence of working class young women with access to money and consumer goods. Modern girls were depicted as living in the cities, being financially and emotionally independent and choosing their own suitors.
Shiseido is a Japanese hair care and cosmetics producer. It is one of the oldest cosmetics companies in the world.<br/><br/> Founded in 1872, it celebrated its 140th anniversary in 2012. It is the largest cosmetic firm in Japan and the fourth largest cosmetics company in the world.
Yamamoto Shoun (December 30, 1870 - May 10, 1965), who was also known as Matsutani Shoun, was a Japanese print designer, painter, and illustrator. He was born in Kochi into a family of retainers of the Shogun and was given the name Mosaburo. As a teenager, he studied Kano school painting with Yanagimoto Doso and Kawada Shoryu. At about age 17, he moved to Tokyo, where he studied Nanga painting with Taki Katei. At 20 years of age, he was employed as an illustrator for Fugoku Gaho, a pictorial magazine dealing with the sights in and around Tokyo. In his latter career, Shoun primarily produced paintings. He died in 1965, at the age of 96.<br/><br/> In addition to his magazine illustrations, Shoun is best known for his woodblock prints of <i>bijin</i> or 'beautiful women', especially <i>imasugata</i> a kind of precursor to the 'moderngirls / moga' movement of the 1920s and 1930s. Shoun is considered a bridge between the ukiyo-e and shin hanga schools. His career spans the Meiji (1868-1912), Taisho (1912-1926) and Showa (1926-1989) periods.
Yamamoto Shoun (December 30, 1870 - May 10, 1965), who was also known as Matsutani Shoun, was a Japanese print designer, painter, and illustrator. He was born in Kochi into a family of retainers of the Shogun and was given the name Mosaburo. As a teenager, he studied Kano school painting with Yanagimoto Doso and Kawada Shoryu. At about age 17, he moved to Tokyo, where he studied Nanga painting with Taki Katei. At 20 years of age, he was employed as an illustrator for Fugoku Gaho, a pictorial magazine dealing with the sights in and around Tokyo. In his latter career, Shoun primarily produced paintings. He died in 1965, at the age of 96.<br/><br/> In addition to his magazine illustrations, Shoun is best known for his woodblock prints of <i>bijin</i> or 'beautiful women', especially <i>imasugata</i> a kind of precursor to the 'moderngirls / moga' movement of the 1920s and 1930s. Shoun is considered a bridge between the ukiyo-e and shin hanga schools. His career spans the Meiji (1868-1912), Taisho (1912-1926) and Showa (1926-1989) periods.
Modern girls ('modan gaaru', also shortened to 'moga') were Japanese women who followed Westernized fashions and lifestyles in the 1920s. These moga were Japan's equivalent of America's flappers, India's kallege ladki, Germany's neue Frauen, France's garconnes, or China's modeng xiaojie.<br/><br/> The period was characterized by the emergence of working class young women with access to money and consumer goods. Modern girls were depicted as living in the cities, being financially and emotionally independent and choosing their own suitors.
Modern girls ('modan gaaru', also shortened to 'moga') were Japanese women who followed Westernized fashions and lifestyles in the 1920s. These moga were Japan's equivalent of America's flappers, India's kallege ladki, Germany's neue Frauen, France's garconnes, or China's modeng xiaojie.<br/><br/> The period was characterized by the emergence of working class young women with access to money and consumer goods. Modern girls were depicted as living in the cities, being financially and emotionally independent and choosing their own suitors.
Yamamoto Shoun (December 30, 1870 - May 10, 1965), who was also known as Matsutani Shoun, was a Japanese print designer, painter, and illustrator. He was born in Kochi into a family of retainers of the Shogun and was given the name Mosaburo. As a teenager, he studied Kano school painting with Yanagimoto Doso and Kawada Shoryu. At about age 17, he moved to Tokyo, where he studied Nanga painting with Taki Katei. At 20 years of age, he was employed as an illustrator for Fugoku Gaho, a pictorial magazine dealing with the sights in and around Tokyo. In his latter career, Shoun primarily produced paintings. He died in 1965, at the age of 96.<br/><br/> In addition to his magazine illustrations, Shoun is best known for his woodblock prints of <i>bijin</i> or 'beautiful women', especially <i>imasugata</i> a kind of precursor to the 'moderngirls / moga' movement of the 1920s and 1930s. Shoun is considered a bridge between the ukiyo-e and shin hanga schools. His career spans the Meiji (1868-1912), Taisho (1912-1926) and Showa (1926-1989) periods.
Yamamoto Shoun (December 30, 1870 - May 10, 1965), who was also known as Matsutani Shoun, was a Japanese print designer, painter, and illustrator. He was born in Kochi into a family of retainers of the Shogun and was given the name Mosaburo. As a teenager, he studied Kano school painting with Yanagimoto Doso and Kawada Shoryu. At about age 17, he moved to Tokyo, where he studied Nanga painting with Taki Katei. At 20 years of age, he was employed as an illustrator for Fugoku Gaho, a pictorial magazine dealing with the sights in and around Tokyo. In his latter career, Shoun primarily produced paintings. He died in 1965, at the age of 96.<br/><br/> In addition to his magazine illustrations, Shoun is best known for his woodblock prints of <i>bijin</i> or 'beautiful women', especially <i>imasugata</i> a kind of precursor to the 'moderngirls / moga' movement of the 1920s and 1930s. Shoun is considered a bridge between the ukiyo-e and shin hanga schools. His career spans the Meiji (1868-1912), Taisho (1912-1926) and Showa (1926-1989) periods.
Modern girls ('modan gaaru', also shortened to 'moga') were Japanese women who followed Westernized fashions and lifestyles in the 1920s. These moga were Japan's equivalent of America's flappers, India's kallege ladki, Germany's neue Frauen, France's garconnes, or China's modeng xiaojie.<br/><br/> The period was characterized by the emergence of working class young women with access to money and consumer goods. Modern girls were depicted as living in the cities, being financially and emotionally independent and choosing their own suitors.
This 1937 adveritisement represents a 'moga' or 'modern girl' as envisaged in Japan in the 1930s. Taken from the Weekly Asahi (Rising Sun), the beauty seen here can not be other than a platinum blonde as in the Hollywood movies, representing a contemporaneous enthusiasm for the West and its standards.<br/><br/> 'Moga' [モガ] is a Japanese term for modern girl from the 1920s (mobo [モボ] is the male term for modern boy) appeared in the Taishô period [大正時代 Taishou jidai ; July 1912 to December 1926]. This Japanese model followed the Western fashion and lifestyle to the early 1930s, from the garçonne in France or the flapper in US, like the kallege ladki in India, the neue Fraue in Germany, or the modeng xiaojie in China.<br/><br/> The first women’s magazine, 'Josei' [女性 - Woman], edited from 1922 to 1928 years, became compelling readingfor young Japanese women fond of new ideas and Western modernism.
Modern girls ('modan gaaru', also shortened to 'moga') were Japanese women who followed Westernized fashions and lifestyles in the 1920s. These moga were Japan's equivalent of America's flappers, India's kallege ladki, Germany's neue Frauen, France's garconnes, or China's modeng xiaojie.<br/><br/> The period was characterized by the emergence of working class young women with access to money and consumer goods. Modern girls were depicted as living in the cities, being financially and emotionally independent and choosing their own suitors.