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<i>Hikifuda</i> are advertising handbills that became popular in late 19th to early 20th century Japan. Showing the increasing sophistication of Japanese commerce, the handbills were produced to advertise a company or promote a product, and sometimes they were even used as wrapping paper.<br/><br/> While <i>hikifuda</i> began to be produced as woodblock prints in the late 17th century, they witnessed a boom in the later 19th century when they were cheaply printed using colour lithography.
<i>Hikifuda</i> are advertising handbills that became popular in late 19th to early 20th century Japan. Showing the increasing sophistication of Japanese commerce, the handbills were produced to advertise a company or promote a product, and sometimes they were even used as wrapping paper.<br/><br/> While <i>hikifuda</i> began to be produced as woodblock prints in the late 17th century, they witnessed a boom in the later 19th century when they were cheaply printed using colour lithography.
<i>Hikifuda</i> are advertising handbills that became popular in late 19th to early 20th century Japan. Showing the increasing sophistication of Japanese commerce, the handbills were produced to advertise a company or promote a product, and sometimes they were even used as wrapping paper.<br/><br/> While<i>hikifuda</i> began to be produced as woodblock prints in the late 17th century, they witnessed a boom in the later 19th century when they were cheaply printed using colour lithography.
<i>Hikifuda</i> are advertising handbills that became popular in late 19th to early 20th century Japan. Showing the increasing sophistication of Japanese commerce, the handbills were produced to advertise a company or promote a product, and sometimes they were even used as wrapping paper.<br/><br/> While <i>hikifuda</i> began to be produced as woodblock prints in the late 17th century, they witnessed a boom in the later 19th century when they were cheaply printed using colour lithography.
In Japan, Jurojin is one of the Seven Gods of Fortune - or Shichifukujin - and is based on the Taoist deity of the Old Man of the South Pole. Jurojin was considered the god of longevity, and is the personification of the Southern Polar Star, and may have been based on a historical figure from the Northern Song Dynasty.<br/><br/> Jurojin is often depicted as an old man with a very tall, bald head and a long white beard, wielding a staff and a fan. Tied to his staff is a scroll, sometimes identified as a Buddhist sutra, with the lifespan of all living things written on it. He is sometimes accompanied by a deer, which is a symbol of longevity alongside other long-lived animals such as the crane and tortoise.<br/><br/> While there are many paintings and statues of him, which are considered auspicious, he never developed a strong independent following like some of the other Seven Gods of Fortune.
Ebisu, also transliterated Yebisu, is the Japanese god of fishermen and luck. He is one of the Seven Gods of Fortune or Shichifukujin, and the only one of the seven to originate purely from Japan without any Hindu or Chinese influence.
Ebisu, also transliterated Yebisu, is the Japanese god of fishermen and luck. He is one of the Seven Gods of Fortune or Shichifukujin, and the only one of the seven to originate purely from Japan without any Hindu or Chinese influence.