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Ebisu, also transliterated Yebisu, is the Japanese god of fishermen and luck. He is one of the Seven Gods of Fortune or Shichifukujin, and the only one of the seven to originate purely from Japan without any Hindu or Chinese influence.
Between the end of the First World War in 1918 and the outbreak of the Pacific War in 1941, Japanese graphic design as represented in advertsing posters, magazine covers and book covers underwent a series of changes characterised by increasing Western influence, a growing middle class, industrialisation and militarisation, as well as (initially) left wing political ideals and (subsequently) right wing nationalism and the influence of European Fascist art forms.
A propellor plane flying over an anonymous city suggests the high life apparently to be associated with drinking Yebisu Beer and Ribbon Citron.
Japanese women in traditional dress proffer three of Dai Nippon Brewery's premier brands of beer.
Ebisu, also transliterated Yebisu, is the Japanese god of fishermen and luck. He is one of the Seven Gods of Fortune or Shichifukujin, and the only one of the seven to originate purely from Japan without any Hindu or Chinese influence.